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Employer brand

Will Hamilton talks about the early adopters of Video Interviewing Technology.

Kirstie Kelly

Will Hamilton, Founder of LaunchPad Recruits talks to Keith Robinson from ECOM Digital and author of the Recruitment Buzz.


Hamilton believes that there are two simple to define groups in terms of adoption of technology within the recruitment process. Those who embrace technology and those who will eventually make a decision to integrate once they're confident that it has a significant and positive impact.

But the evidence is clear - those enjoying the benefits are from across a range of industry sectors. But the primary benefit is seen by those with high volume screening requirements, and where roles have high customer touch, and communication/ sales skills are top of the agenda. Difficult to illustrate on a paper CV.

So - challenges Keith Robinson, how do the candidates themselves feel about this type of automation?

Will admitted that perception suggests that candidates would find this to be a negative experience. "The reality - from our feedback, jobseekers recognise that they want to be more than just a piece of paper on a pile. Video Interviewing provides the ideal opportunity to engage fully with the hiring manager and stand out for their values and attributes, not simply evidence of their experience and skills."

And finally, asks Keith - how does this impact upon the employer brand proposition?

Will is adamant that YES, Video Interviewing can positively support businesses employer brand efforts by providing the opportunity to engage with your brand at the very beginning of the process. The result, more candidates of the right calibre for your role, saving time, effort and money.

For more information contact us today via www.launchpadrecruits.com


Kirstie Kelly

Kirstie is our resident expert in the field of recruitment and technology, having 23 years total experience in commercial business across a range of business sectors. As a result, she has been instrumental in ensuring the innovative technology provided at LaunchPad is relevant for our customers. Kirstie's passion is all about finding creative solutions to recruitment challenges. And no better way than with technology!