The JobPost Retail & Hospitality Talent Sourcing Summit this week, which gathered over 100 recruiters and HR professionals, was the perfect forum to discuss what everyone wants to know – What can help them make more effective hiring decisions?
The importance of mobile recruitment, the impact of recruitment technology and brand messaging were the current trends on everyone’s lips during the event.
The conversations around recruitment approach are becoming ever more sophisticated, as recruiters become ever more influential. They recognize that, in order to achieve the best results in recruitment, an investment in technology is vital. In order to do so, they demand a tangible return on their investment.
The competitive perspective has changed. It’s not about keeping up with the trends, but more about creating a forward thinking strategy to meet the aspirations for their businesses and their business leaders’ desire for growth.
Recruiters are getting a real handle upon the pressing need to attract and engage talent and are taking control of their businesses. They're recognising the need to adopt technology and quite rightly demanding that adoption must deliver a tangible return.
Mobile and digital recruitment continues to be a hot topic. “Beyond the repetitive subject of 'you should have a mobile app', we're now excited to see evidence that the changing behaviours of mobile users is making this increasingly more critical rather than optional,” Kirstie Kelly, Head of Sales and Marketing at LaunchPad Recruits, said. “We're seeing users engage more actively with video through mobile devices, and great propensity to make quick decisions – and that equally applies to top talent making a decision to take a role.”
Recruiters value employer branding more than ever before. It's becoming obvious that in-house recruiters are increasing their handle upon this subject, developing greater connection with potential candidates and communicating more genuinely with those who would consider joining their businesses.
Recruiters are also becoming expert marketers who have to be able to sell their companies to talented candidates. As their roles become more intrinsically linked to the messaging sent to potential employees, recruiters are now increasing their communication directly to potential candidates without the need for intermediaries.
Does this mean that recruiters will no longer rely on agencies to administer candidates? During the event, there was the suggestion that businesses should reduce their agency usage to engage only with experts in their field but be prepared to pay them more. It was a bold and interesting consideration!
Finally, one of the most important considerations that many recruiters are now conscious that employer brand marketing and consumer marketing needs to fit hand in glove. After all, rejected candidates are potential or existing customers and should be handled with care, both through social media and direct contact and treatment. This adds to the list of complex challenges that recruiters have to overcome to make the perfect hire.
Want more information? Click on the following links to see the presentations shared throughout the event:
Did you come to the JobPost event? Let us know what you think about the trends in recruitment @LaunchPadHQ