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Recruitment technology

How to Choose the Right Video Technology for Your Company

Clare Hopping

Jonathan Kos-Read/flickr Jonathan Kos-Read/flickr

Video screening can save you significant time in the recruitment process, but choosing the wrong software may cancel out all of video interviewing’s potential benefits. How do you choose a video technology provider that’s right for you and your organisation?

Recruitment is an expensive and time consuming process, and HR professionals are constantly looking for a way to make the process more expedient. Many recruiters have come to see video as the next major step in the evolution of their field.

Video is a fairly new addition to the recruiter’s playbook, and it can be tough beating a path to success in this uncharted territory. Choosing the right partner can be the difference between success and failure for your company’s recruitment department.

What You Need From the Platform

Requirements for a video interviewing platform vary from company to company, and if you know what yours are, any provider you’re considering should be able to adapt to them.

Consider things like whether you require a standalone platform, one that can integrate with your existing applicant tracking system (ATS), or both. More specific requirements may include the number of interviewer accounts you need to allow into the system and the maximum number of candidates for each job posting.

Do They Perpetuate Discrimination?

Video must be used in context and with clear measurement of the success indicators for a candidate, to remove the likelihood of overt discriminatory decision making. If your provider doesn’t take this seriously, then it’s unlikely their solution will support you in your quest to remove subjectivity from your hiring.


If you want flexibility and the freedom to work from virtually anywhere, your platform must be able to function remotely from any device with an internet connection, preferably without the need to install native software.


Minimising the time you spend doing administrative tasks will require streamlining your workflow with a simple, easy-to-use interface and a seamless user experience. This experience should be as intuitive for applicants as it is for recruiters, and candidates should be supported and fully informed throughout the application process.


To project a consistent brand image for your recruitment campaign, a fully customisable interface between you and your potential hires is essential. Every detail should be carefully tweaked to convey everything your company is about.

Multiple Users

If you use multiple interviewers in the recruitment process, you should have support for a virtual panel of interviewers that lets each recruiter access responses and CV data, ensuring that they collaborate with one another efficiently.

Legal Compliance

When it comes to local and international legal compliance and data security, it goes without saying that you shouldn’t cut corners. Providing adequate protection of your candidates’ private information is of paramount importance to both you and your candidates.

LaunchPad Recruits underpins its excellent service with enterprise-level data security, an ISO 27001 certified data centre, and compliance with European data export regulations, which state that EU candidate information must not leave the EEA.

If you are looking for a provider that can offer you all of the above, look no further than LaunchPad!

What You Need From the Solution Provider

The drive to satisfy the client at any cost is an essential requirement for any successful service. LaunchPad’s passionate employees are dedicated to providing great customer service, and the team includes some of the best and most innovative people in the business.

With the right choice of video provider, you can look forward to huge time savings, higher quality candidates, and lower stress levels.

LaunchPad Recruits can be your guide to all things video and even help you create your own video content, launching your company to success in recruitment and beyond. Request a demo or a callback today.

Clare Hopping

Clare Hopping has been involved in the recruitment of both full-time employees and freelance staff for ten years. She specialises in recruiting staff via social media and digital platforms.