Graeme Read, MD of global recruitment firm Antal International, recently said, "globalization has gone from a theme to a reality in the last decade." As if to prove his point, the New York Times recently reported the story of a 127-year old Spanish hat factory. The business continues to thrive despite a sharp decline in the Spanish hat market. Their secret: they found an international niche market. The company exports more than 70% of their hats to the global community of Satmar Hasidic Jews, primarily based in Israel and Brooklyn, New York.
Just as Fernandez y Roche looked beyond its borders to find its perfect customers, modern recruiters should be thinking globally when searching for new talent.
With markets tightening and talent becoming evermore critical to a company's success, global recruitment significantly widens your available talent pool. A recent BBC article emphasized, “The need to recruit globally will be exacerbated by an increasingly mobile workforce and education systems in some countries failing to keep up with the changing demands of the jobs market”.
Recruitment strategies need to adapt quickly both in terms of sourcing and selection, however the cost and difficulty of international recruitment can prohibit some companies from accessing the global talent pool. The advent of new technologies levels this playing field.
The effective use of social media can help you take the first step to finding cross-border talent. As Dan Finnigan of Jobvite recently said, “Social recruiting across LinkedIn, Facebook, Twitter and other media allows companies to improve exponentially their potential talent pool”.
The second step of international selection can be facilitated affordably with video interviewing. By eliminating time-zone discrepancies and the distracting delays of international phone calls, video interviewing allows companies of any size to select their new talent without restriction.
The necessity for global recruitment is becoming a reality, and innovative recruitment methods can bring it within your reach.
Would you take your search global?