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Recruitment technology

Video Interviewing Is the Key to Successful Graduate Recruitment

Clare Hopping

Video Interviewing Is the Key to Successful Graduate Recruitment


Craig Sunter/flickr Craig Sunter/flickr

Recruiting graduates may seem simple, but attracting the right candidates from a pool of millions is made easier by using the proper video interviewing technology.

No longer is a university degree a golden ticket to the job market. As this year’s college graduates prepare to start their careers, employers in various industries are seeing their inboxes flooded with CVs, cover letters, and the like.

What sets each candidate apart is something that is growing harder and harder to distinguish, so employers must keep looking for new ways to pull the very best from the millions of applicants out there. One such way is video interviewing, a highly useful tool for successful graduate recruitment.

With this technology, offered by companies such as LaunchPad Recruits, hiring managers can recruit graduates more easily and attract better talent.


Some benefits of video recruitment technology are obvious. Video interviewing reduces spending on recruiters and oversized HR departments while reducing the risk of bringing in mediocre talent. The technology also pulls the best candidates out of masses of qualified college graduates, most of whom may be intelligent and possess impressive backgrounds, yet may not be ideal fits for a company.

For middle management, video recruiting reduces costs, improves process efficiency, enhances candidate quality, and thus paves the way for more experienced, qualified candidates.

Depending on the company, the role of management varies. But in any situation, video interviewing allows for the best out of the pool of applicants to shine through, as it tests various skills in a short period of time. Stakeholders are important in most industries and company structures, and gaining the best recruits will give companies a leg up when reporting back to such investors.

Graduates Are Learning the Video Game, Too

Recruiters aren’t the only ones encouraged to use video interview technology. Those being recruited have been told they not only have to master the in-person and over-the-phone interview, but the video interview as well.

And they’re quick to recognise the value – allowing them to articulate their job requirement to a firm, help them to get under the skin of a companies culture and the opportunity, but also demonstrates the level of innovation they can expect from the business themselves. Their behaviour, after all, is an extension of their people culture.

On Rec reports that “in 2014 there was a sharp rise in chat threads relating to video interview process conducted by employers such as Grant Thornton, Axa, John Lewis, Schroders, and Morrisons.”

Candidates were surprised by the differences in subject and structure of a video interview as compared to a phone interview. Interviewees often have a more limited time to answer questions and are being judged by their facial expressions and general comportment.

Getting the Right Fit the First Time

In such a competitive global job market, the “right fit” candidate is not always found in the first round. Every member of a group of candidates could be qualified, but not able to realise their full potential and meet the company’s needs.

With video interviewing technology, recruiters are better able to get the best talent, reducing discrimination in their hiring process. This technology also reduces the costs associated with poor hiring practices, shortening the time spent screening the wrong people and reducing gender imbalance in company teams.

The video interview of the past was one of scratchy screens, and an art only used in the technology industry. Now businesses of all kinds from all over the world use video interview technology because it just works better. In a phone interview, you can learn everything about a person that is on their CV. In a video interview, you can see the passion, the dedication, and the true personality of a candidate.

Graduates of this age are also technologically advanced and geared more towards companies that are up with the times. Video interviewing technology is beneficial in many ways, but it especially allows recruiters to draw the best candidates from the pool of millions applying for internships, fellowships, and entry level positions.

Video interviewing technology is no longer a luxury in the hiring world, but a necessity.


Clare Hopping

Clare Hopping has been involved in the recruitment of both full-time employees and freelance staff for ten years. She specialises in recruiting staff via social media and digital platforms.