Recruiters are being advised to relax their selection criteria in order to find talented and adaptable employees. I argued the merits of this idea in a recent post, 'Mind The Gap', however the flipside is that companies may need to invest more time and money in training. Unfortunately for SMEs, research has shown that they pay 70% more than larger companies for every day's training they provide. Video Arts’ new SME license is designed to address this imbalance.
Video Arts, set up in 1972 by John Cleese, produces memorable and effective training videos on a huge range of topics. As their website points out, "people learn nothing when they're asleep and very little when they're bored." Video Arts therefore features well-known faces from British comedy in training videos that focus on humour to engage and inform employees. It works: one marketing expert commented that of all the training she received 30 years ago, it is John Cleese's video on sales techniques that has stuck in her mind.
The main reason that I am writing about Video Arts, however, is that they have recently launched a new licensing scheme specifically designed for SMEs. As Martin Addison, Managing Director of Video Arts, has pointed out, now is the ideal time to focus on the needs of SMEs. "The popularity of YouTube and online video has redefined the way training is accessed and utilized in organisations." With so many ways to access video now - online, via tablets, on smart phones - SMEs can easily tailor and control individual training to target specific weaknesses.
Video training is already an ideal medium for SMEs because of its flexibility: it can be delivered in-house, without the need for expert trainers. In addition, particularly important for SMEs, videos can be watched at the convenience of the company. Training does not have to take big chunks of time away from the day-to-day running of the organization. Now that these features have been made affordable, SMEs can realistically prioritize talent over tick-box recruiting.
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