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Recruitment technology

Why Your Business Should Start Thinking About Using Video

Clare Hopping

Why Your Business Should Start Thinking About Using Video


Het Nieuwe Instituut/flickr Het Nieuwe Instituut/flickr

The numbers are in: 73% of adults are more likely to purchase a product after watching a viral video about it. Employers, take note: this kind of marketing can offer a boon to your efforts to find that perfect candidate.

Data shows that creating a comprehensive video marketing campaign can not only expand the volume of job applications submitted by higher quality candidates, but also more effectively engage customer and prospective employee engagement while generating sales and revenue.

As David Ogilvy writes in the notorious Ogilvy on Advertising, “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

Customers are drawn to strong, consistent brands. By crafting a creative and engaging message, potential customers and clients are more likely to take notice of your company.

And once your team has seen the benefits video marketing can offer to your company’s brand, your boss will be hard-pressed not to pursue this new, edgy way of attracting top talent to your organisation and driving better sales.

Benefits of Video

Here are a few impressive figures to consider, just in case you’re still not sold on the necessity of convincing your boss to adopt this new technique. As Animoto’s research on the American adult population shows:

- 94% have watched an online video in the last week
- 73% are more likely to purchase a product or service after watching a video explaining the product or service
- 83% prefer videos that are 5 minutes or less in length
- 58% find companies that produce online video content to be more trustworthy
- 89% have shared an educational video online

By simply glancing at the statistics above, it is clear that video content is an incredibly effective marketing tool – so why would it be any less influential in a candidate’s decision-making process?

Keep in mind, however, that targeting the right audience through your videos is a crucial part of the process. How can you be sure that your company will connect with professionally qualified 24-35-year-olds looking to work for an innovative employer?

This is where your company’s brand messaging comes in. And with video content marketing, it’s essential to convey messages clearly and consistently for maximum impact.

Supercharge Your Recruitment

When it comes to effective video content marketing, your two main goals should be: (1) lowering the time-to-offer period; and (2) simplifying the search for candidates. Effective video content will deliver top-tier candidates straight to your door without the need to advertise. Remember that your target candidates are more likely to work for innovative employers who have strong corporate identities anyways.

If candidates haven’t already come across your company online or in person, using the right video platform can ensure that these candidates won’t overlook you again. By providing a way to watch your videos in the midst of the recruitment process, quality candidates are more likely to continue with their applications.

Some of the things a branded employer video can help you achieve are:

- The ability to more effectively convey your corporate personality and culture
- Increased candidate engagement with your brand
- Stronger engagement with more passive candidates.

How LaunchPad Can Help

LaunchPad Recruits offers a state-of-the-art video interview platform, as well an employer-branded video production service that fulfills the individual requirements of each customer or candidate.

LaunchPad offers you the opportunity to include in the recruitment process a completely original brand video tailored to your company’s needs, or, if you prefer, your own corporate video. It goes without saying that, through the platform, the entire recruitment process – from candidate discovery to offer – is customisable.

It’s not too late to take advantage of the branding video revolution! Request a call back today, and put people and brands, not CVs, at the heart of your candidate selection process.

Clare Hopping

Clare Hopping has been involved in the recruitment of both full-time employees and freelance staff for ten years. She specialises in recruiting staff via social media and digital platforms.