In the current recruitment market, RPOs need to offer a unique client experience whilst offering more competitive prices than ever before. The ability to provide an excellent candidate experience is on the top of the lists of many clients, who are looking for a service that gives them value for money as well as conveying their employer brand to candidates. This is why many recruiters face a difficult dilemma: how to cut costs whilst increasing efficiency and providing added value to their clients.
RPOs have to find a way to meet all these demands, and some are struggling: various major deals in the past 12 months have changed hands because of RPOs' reluctance to innovate. It's not enough to be able to provide good candidates; there is a new, added value in showing efficiency of cost per hire as well as improving the candidate experience.
The answer to many of these problems is technology. If RPOs use the right tools efficiently, the results can be extraordinary.
"Technology can help," Chris Pateman, Business Development Manager at LaunchPad Recruits said. "The challenge for an RPO really is logistics. There are lots of useful tools and tech in the marketplace. As an RPO director, the challenge is to make all the pieces of tech talk to each other in the most efficient way and crucially help staff save time, rather than making it more difficult in the first place".
Many issues that RPOs face are similar across all sectors in recruitment: the amount of technology available means that many recruiters are unsure which piece of technology will be the best fit for the services they are offering.
Regardless of what type of technology recruiters choose to use, technology should allow them to save time whilst continuing to make effective decisions. RPOs should try out new technology, keep the tools that work for them and scrap the rest. In order to make the process efficient, they must give technology a job in the hiring process chain.
"RPOs should always question whether they are using the technology for the right reasons," Pateman explained. They should have a holistic approach, making sure that the technology works seamlessly with the structure that they are deploying already. Choosing suppliers wisely, choosing technology wisely and selecting suppliers that are able to adapt in the future and prove themselves to be agile and nimble is the key to success in the future.
The recruitment market is changing -- the only way to survive is to adapt.
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