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Recruitment technology

Rethinking Recruitment Attraction

Clare Hopping

Recruitment is broken. Over 70% of the world’s population are unhappy at work but only 20% actively look to do something about it. Applying for a job is time-consuming, cumbersome and laborious...but it doesn’t need to be.

The current recruitment model makes it difficult for busy professionals to keep updated on relevant job opportunities. Every day people miss out on great opportunities to further their career.

Companies want to hire the best people and the best just aren’t spending their days trawling job boards. They're too busy killing it at work.

We believe that part of the problem is people look for ‘a job’ instead of finding a company that aligns with their own personal values. It’s imperative that people start a relationship with the companies they want to work for before it is time to move.

80% of people are recruited via informal conversations rather than structured recruitment processes. Engaging talent is becoming critical in having a steady flow of candidates instead of always being on the back foot when a vacancy arises. With Gen Y talent looking for shared values and beliefs, building relationships with your future employees before a vacancy arises is becoming critical to talent acquisition.

Jobs, as we know them, are dying out. After decades of having to choose between a career and a personal life, people are now looking for effective ways to combine these two important parts of a happy life.

Chris Platts, founder of Talent Rocket, a social recruitment startup says: "This simple shift of thinking can make a world of difference. But this needs to become a 'movement' for it really to take off - and technologies that support this approach should be championed by corporates, therefore attracting job seekers to also behave differently. We're going to lead the way!"

Clare Hopping

Clare Hopping has been involved in the recruitment of both full-time employees and freelance staff for ten years. She specialises in recruiting staff via social media and digital platforms.