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Recruitment technology

Using Technology to Find the Perfect Candidate

Clare Hopping

Kristina D.C. Hoeppner/flickr Kristina D.C. Hoeppner/flickr

It’s no secret that technology has had a significant impact on the way that companies recruit potential candidates. How can recruiters come together to recruit more effectively in an increasingly tech-savvy world?

The rapid pace of technology has had a profound and pervasive impact on the way people look for jobs; however, many recruiters still fall short when it comes to employing the new tools at their disposal.

A recent shift in job-seeking behavior has left a number of companies in the dust in the race to attract qualified candidates. The ever-increasing influence of mobile devices and job sites has placed more power in the hands of the potential employee, thus making those with valuable skill sets less likely to jump through hoops during the application process.

Connect with Top Talent

According to a survey taken by CareerBuilder, up to 75% of people who are currently employed would be open to new opportunities, but less than 18% of those were actively searching job postings. The survey indicated that most people only pursue new job opportunities when a prospective employer contacts them.

Of the more than 375 human resources professionals that took part in the research, less than half utilised tools that would allow them to reach out to qualified candidates that didn’t actively apply. Social media networking sites like LinkedIn, for instance, can help small to medium businesses (SMBs) with limited resources unearth qualified potential employees who may not be actively searching for a job.

As the popularity of job sites like Indeed and CareerBuilder continues to rise, there are a number of ways that businesses can use them more effectively. Employers can create a career site that is hosted by an applicant tracking system (ATS) vendor.

Businesses with an ATS simply post jobs to their career site and a job site will automatically harvest the new listing, thereby imbuing it with the superpowers of a high Google search rating – making it visible to millions.

Simplify Your Application Process

Much of modern business is adapting to an increasingly mobile-dependent world, and yet many recruiters have been slow to get on board. In fact, less than a quarter of those recruiters surveyed by CareerBuilder said that candidates should be able to apply for jobs via their mobile device.

Their reluctance seems particularly counterproductive when you consider the recent reports indicating that mobile devices account for over 30% of traffic on job sites.

Employers must embrace these new technologies and incorporate them into the application process if they want to be competitive recruiters.

According to Ruth Haefner, vice president of human resources at Career Builder, “job seekers today expect the application process to be fast, informative, more personalized, mobile-optimized…Companies that have a complex application process—and don’t have the technology in place to routinely capture and re-engage candidates—are at a competitive disadvantage.” In fact, 60% of job seekers surveyed say they have given up on applications due to length and complexity.

Find the Perfect Fit

Some recruiters have argued that a lengthy application process can be an effective tool for weeding out subpar or unenthusiastic applicants. Instead of alienating a large pool of potentially qualified candidates, a more logical approach would be to seek out tools enabling effective management of the largest applicant pool possible. LaunchPad Recruits creates video interviewing software that allows hiring managers to cast a wider net and recruit more precisely, ensuring they get the perfect candidate for the job, every time.

Clare Hopping

Clare Hopping has been involved in the recruitment of both full-time employees and freelance staff for ten years. She specialises in recruiting staff via social media and digital platforms.