When it comes to finding the right employees for your business, some things never change. Luckily, though, some do – here are some tips on how to utilise methods both new and old to help populate your company with talented and reliable workers.
As the development of new technology speeds up, the world around it seems to accelerate with it – the digital age has driven nearly every facet of our lives to a level of immediacy that can often feel overwhelming and difficult to keep up with.
So while it may feel like new marketing strategies and trends are passing you by, it’s important to stay current and adapt to the ever-changing climate of tech in business.
Recruiting in the Digital Age
When it comes to tech’s influence, the recruiting sector is no exception. Thus, employers have to avoid getting overwhelmed by new technologies, and instead devote time and energy to exploring and leveraging them.
In an article for the Globe and Mail, Brian Church stresses the importance of adopting new technologies while also holding onto some older, tried-and-true approaches. Keeping that balance in mind, let’s take a look at some of the best options available in modern recruiting.
The ubiquity of advertising in our society has made the practice of passive recruiting more effective than ever. While you should always personally reach out to individual candidates, according to the experts at Dice, launching a website, blog, or social media account (or all three) is a fantastic way to manicure your brand’s image.
Effectively utilising this strategy will nearly guarantee employers a leg up on their competition, as it presents an attractive and accessible image of their brand and employees. This leads us directly to our next topic: making sure the message you’re communicating is clear and defined.
Creating Your Message
Though you may know exactly what your company represents, these ideas aren’t worth anything until they’re communicated clearly to your audience.
When it comes to establishing your brand, there are a few crucial ingredients in the process, according to Creative Intuition. Perhaps the most important is deciding what issue your company solves – if you can relate to your clients’ concerns and successfully assure them that you’re 100% capable of helping, you’re already well on your way to success.
Next, focus on how your approach to problem solving is different – chances are that someone has already thought of a similar business model, so it’s your job to innovate and set yourself apart.
Once your image is as concrete as possible, the passive recruiting techniques we discussed earlier can serve as the perfect gateway through which to present these ideas to a large group of potential networkers, clients, or employees.
Recruiting is neither a passive nor intermittent task – it’s a full-time commitment that requires a brand’s constant attention and care. While passive tools are often put into place to aid in the recruiting process, these only help to disseminate existing information to prospective employees.
By striking a balance between new and old recruiting strategies, businesses can ensure that they’re consistently on the lookout for new talent, both online and in real life.
The Internet, of course, is always one of the most useful tools, but traditional approaches like face-to-face networking at job fairs and other, similar events can actually prove to be just as valuable. Always keep your eyes open to new possibilities when it comes to seeking out talent – you really never know where or when you’ll find that next employee who will help make your company extraordinary.