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Addressing the IT Skills Gap: Posting a Job to Draw in the Right Candidates

Clare Hopping

Bob Mical/flickr Bob Mical/flickr

As the recession fades into memory, the IT sector has had to find different ways to attract applicants and hire the best in the business.

The Internet is a powerful tool for both job-seekers and companies. The information technology skills gap is closing, and recruiters in the industry from around the world are using different tactics to take advantage of opportunities.

The U.K on the other hand, is showing early signs of a skills shortage in the IT sector. Rather than a large pool of applicants, recruiters prefer to look at a small pool of quality future employees that will bring different talents and perspectives. Currently, job postings on various platforms seem to be the most popular tactic for reaching these talented IT professionals.

Interest on the Rise

According to Indeed, the IT sector is reporting strong job growth. As of October, the site indicated that IT positions were ranked second in number of listings. Since September 2013, clicks from job seekers on IT jobs have increased by 20%. Despite the skills shortage, more and more professionals are changing jobs or entering the sector, which should result in an employment boom in the near future.

Opportunity Inflation

Concurrent with the rise in demand for skilled IT professionals, salaries in this sector have steadily been growing. According to Reuters, the industry has seen a 2.6% increase in pay last year, in spite of sluggish wage growth in other sectors.

Clare Hutchison of Reuters also reports that hiring across various industries, escpecially the IT sector, has reverted to pre-recession levels as demand for new employees begins to exceed supply. Hutchison says that the uptick in available positions can be attributed to businesses wanting to target growth and efficiency.

Indeed reports that job seekers are searching for increasingly more specific job postings, rather than just using “IT” as a keyword. For example, in Indeed’s third quarter, 54,222 job seekers searched for “Graphic Designer,” while only 45,989 searched for “IT.” “Graphic Designer,” with 41,146 posts, also happens to be the most frequent job title in IT job postings, while there were only 32,495 Data Analyst positions.

Twitter as a Platform

Job-Hunt tells recruiters that Twitter is a great platform for hiring because it allows for a huge outreach without enormous cost. Twitter’s fast pace also allows for job postings to be up-to-the-second while still being precise. Recruiters can use hashtags to connect directly with possible hires and even target specific job seekers. Job-Hunt also offers a list of employers recruiting on Twitter.

At the end of the day, it’s all in the details. Recruiters want applicants with specific skills, so different tactics are needed to ensure that positions are filled by the right people. With the increase in technology-specific schooling, the fight for these positions will become increasingly competitive. News of salary increases will attract more applicants to the sector, as will the variety of positions.

As Job-Hunt suggests, Twitter and other social media sites are great tools for recruiters because they give job-seekers accurate and frequent job listings. Hashtags and social movements grab job-seekers, letting them find which postings suit their skills best.

Businesses that use the video-interview software engineered by LaunchPad Recruits could use the IT skills gap to their advantage by creating specific video interviews for the industries various subsectors. All kinds of skills are needed in IT: some of them become evident in the traditional interview, while others must be uncovered via more innovative hiring tactics.

Clare Hopping

Clare Hopping has been involved in the recruitment of both full-time employees and freelance staff for ten years. She specialises in recruiting staff via social media and digital platforms.