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Employer brand

Inspiring Innovations In Employer Value Proposition Touch Points

Kirstie Kelly

The development of online technologies has added to the number of touch points that candidates will interact with between discovering your company and applying to work with you. In addition, as noted in a recent BBC article, human contact has become "one of the first casualties of a new digital recruitment age." To ensure you are an employer of choice, you therefore need have a myriad of communication channels for your Employer Value Proposition that bring the personal back into the recruitment process.

To help inspire you, I’ve brought together some of the most innovative ideas out there, from companies who are getting it right:

Holiday Extras - Team Talk

A new member of the Times 100 Best Companies for 2012, Holiday Extras has decided to take workforce involvement in employer branding to the next level. Potential candidates will likely try to contact your current employees to find out what it's like working for you. Holiday Extras has taken this touch point and created a twitter feed dedicated to streaming tweets from participating employees that use the employer branded hash tags. A brilliant way to become involved in the relationship between your present and future talent.

Pricewaterhouse Coopers - People Blog

Brett Minchington says, "company blogs are…an excellent avenue for candidates to understand … whether the culture or the work environment would work to engage and retain them." PwC has not one, but five blogs, each one written by a real employee of the company, each representing a different specialisation. Learning about the company’s diversity of opportunity becomes personalised, which adds authenticity to their Employer Value Proposition. A clever twist on a well-established format.

White Stuff - Wish you worked here?

This idea takes the company's Employer Value Proposition and has fun with it. ‘Wish you worked here?’ profiles what a group of employees love about working at White Stuff. The twist? White Stuff is a dog-friendly company and the details of the perks and benefits are told through the dogs that get taken to work at White Stuff. Immediately you know the company is laid back, quirky, concerned about work/life balance and enjoys having a laugh. A traditional touch point told in a new way.

Think a bit differently about how you communicate your employer brand and get the best talent out there to give you more than a passing glance.

Which is your favourite?

Kirstie Kelly

Kirstie is our resident expert in the field of recruitment and technology, having 23 years total experience in commercial business across a range of business sectors. As a result, she has been instrumental in ensuring the innovative technology provided at LaunchPad is relevant for our customers. Kirstie's passion is all about finding creative solutions to recruitment challenges. And no better way than with technology!