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HR Tech Europe: HR’s Top Challenges and the Tech That Can Help

Clare Hopping

Fabrice Florin/flickr Fabrice Florin/flickr

Elearnity and HR Tech Europe recently named the top five challenges facing HR departments today, including talent recruitment, employee engagement, and the need to find technological solutions. We investigate.

HR Tech Europe is taking place this week and one of the key themes is the biggest challenges HR departments are facing today. Before the event, the organisation partnered with Elearnity to produce a study entitled “HR Tech in Europe: The Critical Realities for 2015.”

The survey asked participants to name the biggest challenge in HR today. We’ve highlighted some of the major data points revealed in this study and others, along with some possible solutions.

Recruiting Talent

Some candidates felt that their businesses’ recruitment schemes just weren’t adequate. According to a study conducted by Brandon Hall, 64% of organisations maintain just a casual recruitment process and talent development programme.

This is a huge problem, as in order to find, select, and recruit suitable talent, a company must have a rock-solid hiring strategy in place before reaching out to the best candidates.

HR Tech Europe further revealed that only 40% of participating businesses have a planning system in place to recruit talent up to six months in advance. That figure is far too low, as headhunting talent ahead of time gives you exclusive access to potentially ideal passive candidates, who already have a job and aren’t actively looking, yet haven’t realised yet that your company is a perfect fit for them.


Offering rewards and benefits associated with a given position is an effective way of attracting talent to your business. A Towers Watson study claims that rewards and the opportunity for career advancement are the most effective incentives when attracting talent.

HR Tech Europe found, however, that only 27% of participants monitored the effectiveness of their reward and career management programmes. In addition to dedicating greater attention to these programs, you should better acquaint yourself with what potential talent might look for in a job by briefly interviewing or surveying your company’s current employees.

Managing Change

When a business undergoes changes in structure, organisation, or office culture, it usually elicits a sizable response from its staff. However, IBM discovered that only 40% of survey participants believed they had the necessary skills to manage change projects. To develop them, companies should plan ahead of upcoming changes, allowing staff the time to provide input and receive the assistance they need with the transition.

Finding HR Tech Solutions

The number one problem participants raised in the HR Tech in Europe survey was the struggle to find technology that could perform hiring and recruiting tasks more efficiently. One participant noted the importance of HR professionals in actively dictating what technology should do, “instead of merely pandering to standard SaaS solutions.”

This is so important because suitable technology could solve many of these other challenges mentioned in the surveys. For example, talent recruitment, developing desirable rewards programs, coordinating change projects, and regularly checking that your employees are happy and engaged could all be helped by more suitable technology.

Although the hiring process has its fair share of difficulties, LaunchPad can simplify it while producing far better results. By incorporating the right technology, HR departments can significantly lessen the load and confront the biggest challenges European organisations face today.

For more information on the survey’s findings and top tips and insights on the state of HR technology, check out the HR Tech Europe conference and expo website.

Clare Hopping

Clare Hopping has been involved in the recruitment of both full-time employees and freelance staff for ten years. She specialises in recruiting staff via social media and digital platforms.