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How to Make Video Interviewing Work for You

Kirstie Kelly

"No matter how much you enjoy meeting new people, interviewing is invariably a chore. Time-consuming, expensive (the average UK business spends £3,286 a year reimbursing candidates’ expenses) and widely acknowledged as an imperfect solution, it’s no wonder recruiters have leaped on advanced video technology in recent years," said Peter Crush, on behalf of the CIPD recently.

This recent CIPD article provides an interesting insight into the thinking and behaviour of both candidates and recruiters when taking this new approach.

There is some suggestion that, candidates who are asked to present themselves to 'market' via video provide an un-realistic profile of themselves. This could definitely be the case if the recruiter isn't sensitive to the questions which are posed. And the all important employer brand messaging surrounding the whole experience need to be carefully considered.

But there are many businesses who are now 'getting it very right', in terms of the way they attract candidates, the reality around their job advertising, the natural dialogue they encourage throughout the hiring process, and the way they ask candidates to demonstrate their suitability for the role.

Keep the conversation coming... we love the challenge of thinking and more importantly, the chance to flip thinking on its head and for businesses to move away from the traditional selection methodology.



Kirstie Kelly

Kirstie is our resident expert in the field of recruitment and technology, having 23 years total experience in commercial business across a range of business sectors. As a result, she has been instrumental in ensuring the innovative technology provided at LaunchPad is relevant for our customers. Kirstie's passion is all about finding creative solutions to recruitment challenges. And no better way than with technology!