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Recruitment technology

How LaunchPad Recruits Enhances Your Employer Value Proposition

Kirstie Kelly

You need two things if you want the best talent to wake up wanting to work for you:

  • The best answer to the question: what's in it for me?
  • A way to make candidates understand and engage with that answer

This is where LaunchPad Recruits is uniquely positioned to help you. As a video interviewing service, LaunchPad Recruits allows you to incorporate an Employer Value Proposition (EVP) video into your selection process. This matters because it lets you do the following:

1. Tailor your EVP

The deal that you offer for each vacancy should be tailored to the priorities of the candidates you are seeking to attract. Having an EVP video on your website cannot facilitate that distinction. Each recruitment campaign involving LaunchPad Recruits, however, can include a customized employer video that speaks directly to the candidates you want for each role.

2. Increase engagement with video

The rise of social media has increased the need for information to become more interactive. People engage more with visual stimulation than with plain text. Simply describing your EVP in the job description will not sell your company. Communicate what it's like to work for you in a way that candidates will take in and remember.

3. Decrease the click-away rate

Research by Visible Measures has found that 20% of viewers stop watching online videos after 10 seconds. Video is a highly effective medium of communication, but only if you can hold your viewers attention. When using LaunchPad Recruits you incorporate your EVP video into the selection process, so you know every candidate you view has viewed you first.

4. See the reaction

If a candidate watches your EVP video on your website you can’t gauge their reaction. When a candidate watches your video as part of the LaunchPad Recruits process they immediately continue on to their video interview. You can tailor your questions to elicit their response, and you can see it for yourself: assess suitability more effectively and learn where the gaps may be in your EVP.

LaunchPad Recruits offers a targeted and engaging way to truly differentiate your Employer Value Proposition, and become a genuine talent magnet.

Kirstie Kelly

Kirstie is our resident expert in the field of recruitment and technology, having 23 years total experience in commercial business across a range of business sectors. As a result, she has been instrumental in ensuring the innovative technology provided at LaunchPad is relevant for our customers. Kirstie's passion is all about finding creative solutions to recruitment challenges. And no better way than with technology!