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Consider a Head of Innovation to Boost Your Agency's Relevance

Kirstie Kelly

head of innovationStaying relevant is an unending task in any organisation and now all industries are turning to innovation specialists to keep them ahead of the game.

Searching for the phrase ‘innovation manager’ on the popular job-search site indeed.co.uk returns 123 positions. Innovation manager? This may seem like a high number for a niche position, but the reality is that more companies than ever understand the value of a specialist in keeping them ahead of the curve. One such company, Acorn, recently appointed Chris Bromfield as their new innovation and development manager.

Pushing Forwards

Speaking to Campaign, Bromfield asserts, “The recruitment sector, like all industries, is changing and it’s vital…to be on top of all technological developments and trends.” His job is to identify new tech-centric opportunities and solutions in order to fine-tune internal processes and customer experience. His appointment declares Acorn’s intent to innovate and demonstrates to clientele their determination to remain industry leaders.

And Broomfield came with shiny accolades, too. One, his Squared Online Certificate, is the product of a Google-developed course that focuses on digital marketing, multi-channel planning, mobile changes, and other fields of innovation. Because Bromfield had previously worked for Acorn as a digital assets officer, he was immediately prepared to improve their systems.

His colleagues have faith: Group Operations Director Andrew Tugwell claimed, “Chris will make great contributions to Acorn as innovation and development manager… He will be able to bring additional insight to his new role and continue developing greater results, pushing Acorn’s performance forward.”

Internal Appointment


Image source: Missy Schmidt/Flickr

A critical quality for any head of innovation is a familiarity with a company’s everyday problems. This makes an Acorn-like internal appointment tempting. However, each company faces unique issues, and a skilled innovation manager of any origin should be able to combat them. In many cases, an outsider’s pair of fresh eyes may be able to see what familiar eyes overlook. After all, there is no such thing as an agency that eschews positive change.

The main thing is to ensure that both the organisation and innovation manager share and support similar goals. By definition, innovation requires change, and a team incapable of adapting quickly will struggle. However, a specialist with effective solutions will boost overall efficiency and free up team members, enabling them to better achieve their own goals.

While appointing a head of innovation won’t solve all your problems, it has the potential to make life easier for both your organisation and its customers. The pace of technological change is constantly accelerating, often to the point where anyone but a specialist will struggle to keep their technological ducks in a row. By learning from Acorn’s decision to specialise their innovation process, you too can ensure your agency stays dynamic and relevant. 

Main image source: Michael Cardus/Flickr

Kirstie Kelly

Kirstie is our resident expert in the field of recruitment and technology, having 23 years total experience in commercial business across a range of business sectors. As a result, she has been instrumental in ensuring the innovative technology provided at LaunchPad is relevant for our customers. Kirstie's passion is all about finding creative solutions to recruitment challenges. And no better way than with technology!