As the economy picks up SMEs are facing increasingly fierce competition from big corporations for graduate talent. In order to have a fighting chance, SMEs need to recognize the value of what they have to offer and use new, cost-effective channels of communication to let the cream of the crop know about it.
Outlined below are the essential steps to ensure SMEs come out on top:
Target your audience with a clearly defined company culture
Graduates respond to an honest and consistent brand that places emphasis on its approach to people management. Present graduates with the information that matters to them and you will receive applications from well-suited candidates who would be proud to work for you.
Be confident that what you have to offer is what graduates want
Graduates are looking for varied work experience: they want responsibility and flexibility and they want it fast. Traditional big-budget graduate schemes limit the impact a graduate can have. SMEs, on the other hand, rely on every employee to make a splash. In a smaller company the results of hard work can easily be seen and there are faster opportunities for development and progression. Make sure graduates know it too.
Use cheap and direct channels of communication
SMEs can target specific University Departments and email them about vacancies. Departments are keen to promote graduate opportunities in order to maintain high graduate employment rates and the students see them as a trusted source of information.
Use social media to promote and to connect
Social media lets you source and interact with a much broader set of graduates than any isolated Job Fair and it allows you to maintain those relationships. Market your company brand, and keep it up to date and relevant to those you are trying to reach.
With confidence and strategic communication SMEs can attract the best young talent graduating now, and in the future.
Do you have difficulties recruiting top graduates? Comment below.