We round up the key learnings of employer brand thought leaders at the Employer Branding and Talent World Series Summit After attending the Employer Branding and Talent World Series Summit that took place last week, we returned full of inspiration, thanks to talented speakers such as Kathryn Callow, Global Employer Brand Manager at Ferrero, Brett Minchington, Chairman/CEO at Employer Brand International, Lindsay Ross, Employer Branding and Communications Director at Tommy Hilfiger and Calvin Klein, and our very own brand guardian, Kirstie Kelly. Although the day was packed with important takeaways and lessons, we’ve picked out the top themes from the summit to provide insight into what your company should focus on in the coming months.
Implementing an Employer Branding Strategy
How are you implementing an employer brand strategy? It may be that you’re focusing too heavily on your consumer brand and while doing so, you’re alienating the perfect candidates for roles you’re recruiting for.
Bad Brand News Is Not a Good Look
Everyone knows the damage a bad brand image can cause and if you’re not managing your brand effectively, bad press could be turning off both customers and candidates alike. After all, who wants to work for a company that’s presenting a bad reputation in the news?
The Decade’s Top Three Employer Branding Trends
Employer branding expert Brett Minchington expressed the three big recruitment trends he can see happening towards 2020. Here’s a taster:
- The shift of employer branding from a HR function to a business function
- Train managers in employer brand leadership
- Focus on experience
Take a look at the full roundup of the Employer Branding and Talent World Series Summit.