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Recruitment technology

Boosting Construction Recruitment Through Technology

Clare Hopping

Jakob Montrasio/flickr Jakob Montrasio/flickr

Innovative technologies are helping construction teams collaborate on projects and connect with new talent.

With the smartphone generation entering the workforce, technology-based recruitment methods are on the rise – often in unexpected places. Which tech-savvy tools are being used for recruitment in the construction industry today?

Collaboration and Innovation

In construction, collaboration is key. Lines of communication need to be constantly kept open between members of any construction team, not to mention the ones between clients, city officials, architects, designers, and landscapers in order to do the job safely and efficiently.

As the people working in this vital industry know, construction involves a lot more than manual labour – to create the infrastructure that holds communities together, clear and constant dialogue is a must.

Today, construction teams are utilising cloud-based technologies to work together more efficiently. DropBox and Google Docs are great resources for teams who need to share documents and building plans. Building Information Modelling, or BIM for short, is another collaborative technology that construction companies use to connect with workers and research best practices.

As Construction News reports, three-dimensional modelling is another form of new technology that the construction sector is starting to adopt across the board. The use of 3D printers to create organs (according to CNN) and couture clothing (according to TEDx)has perhaps been met with greater fanfare, but these machines also offer exciting new opportunities for modelling and design work.

Another burgeoning technology, generative design, has the potential to further revolutionise the construction industry, according to Fast Company. In the near future, companies might use these algorithm- and rule-based computer programmes to more efficiently and imaginatively design new projects.

Though these programmes are in their infancy, they may remake the field in just a few years’ time.

But while these innovations pave an exciting road to construction’s future, recruitment technology is already at home in this industry, and is being used to connect construction workers to the outside world, which includes prospective employees. Using some engaging new recruitment tools, the construction business is looking to remake its image for a new generation of workers.

Not Your Father’s Construction Company

Scott Maxwell/flickr Scott Maxwell/flickr

Back in the day, construction firms consisted of a few masons, electricians, and plumbers who ran day-to-day operations. The realities of construction today, however, necessitates teams that far larger and more diverse in their skillsets, and these firms are thus prioritising the addition of new talent.

In line with this goal, the Home Builders Federation recently launched a job site (House Building Careers) that uses cutting-edge technology to link industry professionals to career, training, and educational opportunities. This website has information for people across the construction sector, including students, career changers, and industry veterans.

According to The Construction Index, this site is a critical link between construction projects and the workers needed to complete them.

The site is visually appealing, and filled with content that’s easy to read, friendly in tone, and highly informative. In an effort to change people’s preconceived notions about these important jobs, House Building Careers outlines the many different kinds and divisions of work in the industry.

Citing a shortage of homes across the UK, the site reaches out to prospective employees of all different fields and backgrounds, including military veterans and recent grads, to work in construction for both their own and their country’s benefit. “House building is so much more than just homes. It’s about the people that live in them,” one section reads. “Whether that’s families moving into our new homes, or people working for our house builders, the most important thing to us is to make sure they’re happy.”

The Importance of Apps and Social Media

Scott Maxwell/flickr Scott Maxwell/flickr

Business Computing World states that mobile apps and social networks are key technological resources for recruiting top quality employees.What if you could pass a construction site, enter a code into your phone, and be immediately directed to the firm’s online hiring portal? Well, that scenario should become a reality in short order.

As the construction industry works to change public perceptions, these technologies can simultaneously serve to strengthen its workforce, as hiring the right workers might be as easy as picking them right off the street.

Today, technology can simplify every stage of the recruiting process, regardless of the industry, and it pays to remain aware of the exact benefits these advances can offer. With the opportunity to transform and improve outdated perceptions and onboard a new generation of talent, construction businesses across the country will prosper from taking advantage of such cutting-edge recruitment methods.

Clare Hopping

Clare Hopping has been involved in the recruitment of both full-time employees and freelance staff for ten years. She specialises in recruiting staff via social media and digital platforms.