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People strategy

Your HR Strategy May Be Letting Your Business Strategy Down

Kirstie Kelly

HR vs Business StrategyA company’s most valuable resource is always its employees, making it essential that you take the necessary steps to ensure that your HR and business strategies are perfectly aligned.

Whether they like it or not, HR departments are often maligned as the source of pay cheques – and little else. However, little by little, businesses are starting to recognise the foundational role the team plays in a company’s greater success.

The truth is, if HR is not fully aligned with the overall business strategy, a company will suffer through one mismatched hire after another and, subsequently, get stuck with a largely unproductive workforce. Thus, the big question has become, how can companies boost the strength and efficiency of their HR operations while incorporating the department’s strategy into their corporate vision?

Creating a People Business

The streets of Canary Wharf are swarming with career-oriented businesspeople, determined to turn their particular venture into the next big success story. Yet, in sidestepping their competition, individual entrepreneurs often forget just how much they rely on others for their prosperity. According to Chron, a tightly-knit, cohesive staff keeps morale high, boosts productivity, strengthens the business model, and, ultimately, improves the health of your bottom line.

That’s because the basic functions of any HR department are all completely essential, and include keeping your employees satisfied, resolving coworker conflicts, and maintaining an appealing corporate image to attract prospective applicants. But those in Human Resources also do much more than that – the hiring process literally determines the makeup of a company, and therefore its success. Every company relies on those star performers who unite the team – well, HR is responsible for hiring them. And those underachievers dragging everyone down? The department hired them, too.

Making Humans a Resource

 Notice on noticeboard reading HR: What’s the point of it all?But, according to a 2010 Towers Watson study, there is a serious “disconnect between what employees want and what companies are currently delivering.” As much as possible, HR should function as an in-house department, conferencing closely and regularly with members of the executive staff. By further including HR in important business decisions, employees can gain a better understanding of executives’ needs – and vice versa.

In an age when employee satisfaction is high on job seekers’ priority lists, it’s crucial that companies present themselves as rewarding and communicative employers. Firms that continue to top the most-sought-after employer lists, such as Google and John Lewis, do so thanks to their attention to individuals’ needs for stimulation and community, according to the Guardian.

That’s because, for the best companies, there’s no distinction between HR and the core of the company. As recruiters have recently struggled to recruit the best talent, it’s imperative that the values of HR – and the employees they hire – are fully in-line with the needs of the company. That way, everyone shares the same core principles, company culture, and goals for future improvement.

Launching Better Business Practices

As companies begin to refine their values and improve communication between departments, they should look to implement outward-facing platforms and tools that reflect these ideals. And when looking to screen and onboard new hires, firms should consider LaunchPad Recruits to establish a consistent HR message through video recruiting software.

LaunchPad provides both candidates and employers a common ground on which to objectively gauge their mutual compatibility. Recruiters can ask every candidate the same set of specific, pre-recorded questions, and then review responses at their leisure. Video recruiting also enables employers to quickly create a short list of the best talent, without wasting time giving second interviews to ill-suited candidates.

More than anything, video interviewing gives life to both employer and employee before the interview process even begins. That way, interviewers can pre-screen a wide selection of candidates to determine which potential employees share the same strategic business values articulated in internal meetings with executives. From the bottom to the top, every new hire must be able to help contribute to these goals.

So, as businesses become more and more integrated, it’s vital that HR departments become central to those emerging strategies. 

(In image credits: David Dixon/GeographQuinn Dombrowski/flickr)

Kirstie Kelly

Kirstie is our resident expert in the field of recruitment and technology, having 23 years total experience in commercial business across a range of business sectors. As a result, she has been instrumental in ensuring the innovative technology provided at LaunchPad is relevant for our customers. Kirstie's passion is all about finding creative solutions to recruitment challenges. And no better way than with technology!