Video interviewing gives you the opportunity to screen candidates for industry knowledge without giving them any room to hide. For most roles you want a candidate who can discuss current affairs or industry news with ease and confidence. You may receive a well-researched cover letter from a candidate but it is impossible to know how much they truly know and understand in their field. Video interviewing can let you test just that.
The 2008 American election offers a perfect demonstration of the power of video in assessing just how well informed a candidate is. During an interview with Katie Couric, Sarah Palin was unable to name a single newspaper or magazine that she read to keep up to date with world news. Palin was being filmed and had no way of hiding her ignorance. The clip became infamous and has been watched over 2.5 million times on YouTube. The electorate was able to vet their vice-presidential candidate through the immediacy of video, and it allowed them to immediately spot her weakness.
An outstanding candidate, who can truly bring value to your company, has to have an understanding of the context of your business. They need to be aware of issues that could impact their role, or world events that may influence the success of your business. The best candidates have this information to hand: it is their passion and they stay at the forefront of their field whether applying for a job, or doing one.
When using a video interview you can ask a candidate how they keep up to date with emerging trends. You can ask them to name any challenges currently facing your business. You can ask them to explain a technical aspect of their field. Whatever you ask, you will know immediately if they can give a valuable answer. If they can, you know you won’t be wasting your time listening to excuses at final interview.
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