Graduate recruitment is expected to rise 7.5% in 2016, to its highest-ever levels, and employers are leaping on the opportunity to fill existing skills gaps, build stronger teams and cultivate long-term growth, according to High Flyers. At the same time, many companies are struggling to effectively accommodate the record numbers of applicants. At a time when the average time-to-hire is 11 weeks, the strongest recruits often sign with the quickest and most responsive hiring teams.
If companies hope to effectively identify and secure top talent from massive applicant pools, they must adapt their existing graduate recruitment schemes in order to position themselves as innovative, inclusive and forward-looking employers. Advanced recruitment technology not only offers the most efficient way to screen an increasingly wider pool of graduates – it also improves the overall candidate experience and your employer brand.
The Candidate is King
When it comes to early career hiring, candidate experience is everything – 94% of university-leaving applicants view it as a crucial factor when deciding whether or not to accept an offer. The reality is that dozens of firms are often vying for a single graduate recruit, which means that any undue friction or confusion during the recruitment process could literally be the difference between an accepted offer and losing out to your competition.
With video recruiting software, however, companies can clearly communicate their needs and expectations, along with instructions for navigating the application process. Moreover, it enables candidate to apply anytime, anywhere, and on any device. That last point is especially important, as 95% of graduate recruits feel that mobile technology is vitally important to the future of recruitment. If companies lead with digital, tech-savvy millennial recruits will surely follow.
Broadcast Your Company Culture
Today’s best and brightest want to work at forward-thinking companies, and in a hyper-saturated job market, your employer brand is one of the most important ways of attracting top graduates. In fact, 80% of workers consider a great work environment to be a more important factor than salary, and over half of all workers in general wouldn’t even consider working for a company with a sub-par company culture.
Video recruitment technology enables organisations to quickly and effectively broadcast their core values to candidates, while simultaneously enabling them to get a more comprehensive picture of each individual applicant – this two-way transparency greatly increases the chances ending up with a right-fit hire. Oftentimes, simply showing off the use of sophisticated tech is the most important part: 78% of millennials regard a company’s level of technological adoption as a primary reason for accepting or declining an offer, according to Cisco.
Graduates Care About Diversity and Inclusion
Graduate-age recruits are by far the most socially-conscious demographic within the current workforce. 83% of millennials are more interested in working for companies that have intellectually and culturally diverse teams – for this reason, companies need to make sure that they effectively demonstrate their commitment to D&I.
Building an innovative, inclusive work environment begins with the recruitment process – companies must utilise innovative new technologies to mitigate the effect of unconscious bias and hire only the most qualified, right-fit applicants. When the hiring process becomes seamlessly collaborative and data-driven, companies are rewarded with a team whose wide-ranging skillsets, backgrounds and perspectives are perfectly aligned with the larger goals of the business. And when 86% of young recruits say that cultural and intellectual diversity are vital for solid teamwork and innovation, the argument becomes a little too loud to ignore.