In order to achieve their goals, Virgin Media decided to use video interviewing from LaunchPad Recruits as part of their recruitment process. They found that the strategy they had been using previously wasn't working.
"We weren't gaining a clear understanding of what that individual is like... which is actually the reason behind doing the whole interview," Khalil Ayub, Director of Campus Futures*, said.
With video interviewing, Virgin Media was able to determine which candidates would fit in well with the ethos of the company.
As the company has grown, so have their graduate hiring – this has gone from hiring 5 graduates in 2010 to the current figures, which shows offers being made to approximately 30 graduates across 5 programmes, as well as 12 interns.