Three Mobile are the UK’s fastest-growing mobile network. They like to work with people who’s thinking is left-field, and who are full of ingenious ideas. They search for individuals who are happy to head off into the great unknown.
So when the organisation began to evaluate the performance of new hires into the retail team, they recognised where change needed to occur.
High turnover after only three months in post, clearly illustrated the need for more precise messaging, more inclusive engagement with candidates beyond their typical 18 - 30 year old men (if they were going to achieve their hiring targets) and to build in assessment against their cultural indicators.
In parallel with a number of messaging changes and UX design adjustments driven in partnership with their attraction experts - 33 and AIA, Three Mobile decided to integrate LaunchPad’s video interviewing platform firmly into the heart of their process.
A total of 7528 candidate video interviews have been completed in the last year following a pilot phase to test the commentary required to bring candidates comfortably into the process, test the effectiveness of the questions posed, and be sure the review process was fair and un-biased.
The organisation launched a programme which demonstrated their commitment to inclusive hiring - removing the previous reliance upon CV’s, removing an out of date SJT assessment and reducing the need for work history to be the determinant of suitability, when motivation and values were the true indicator of suitability. All changes which removed barriers to entry.