With LaunchPad’s help, Sony Music significantly reduced the initial number of applications, relieving HR staff from sifting through paper CVs and improving the calibre, cultural fit, and suitability of each candidate for the role. Those who actually completed the application proved their commitment to the position and brand, as the process was more complicated than simply emailing a CV to a recruiter.
In total, 150 candidates from the eight universities were invited to interview via LaunchPad Recruits. 96 of those candidates completed the application process, and after a select few were invited to the Assessment Centre, four offers were made.
Implementing this specialized process made it far less time-consuming to screen all of the applicants on paper, and also ensured buy-in from the whole of Sony Music — including the chairman, who presented the initial video introduction, and other senior board members, who recorded the questions. This carefully designed, individualized process helped Sony Music find the perfect candidates for the job, saving them huge amounts of time and energy that would have otherwise been spent sifting through CVs.
