Microsoft are changing.
Their focus is moving towards devices and services and the aspiration to embrace a joined-up way of working for customers is their top priority.
Their Graduate Hiring has never been more critical for their evolution, and attracting and selecting bright thinkers is essential.
Whilst many prospective candidates approach Microsoft every year as a matter of course, identifying those with the X or ‘M’ factor, is the aspiration.
Working in partnership with LaunchPad & CAPP (the Strength Based Interview experts), Microsoft challenged both the structure of their hiring approach, and the target requirements for future roles.
A mapping exercise was conducted to identify the Strengths requirements and a key question model was established, where the output would be delivered by candidates through the LaunchPad video led and online assessment system.
In parallel, LaunchPad helped Microsoft develop the end-to-end experience/video messaging flow to ensure candidate engagement was core to the process, introducing customer 'employer branded' videos, customised language, video questions, along with specific score rating developed by CAPP.