The Head of Graduate Recruitment, wanted to bring more innovation into his process to keep up with changes in the world of recruitment to ensure AXA maintained it’s position.
When in discussions with LaunchPad, it became very quickly apparent that there were flaws in their recruitment process as the recruitment process was too long and needed to become more efficient.
AXA recognized that there were going to be challenges persuading the Actuarial division who didn’t think that change was required that a better process was required. they also recognised that their target candidates (graduates) did not know the AXA brand and LaunchPad were keen to work with them to enhance their brand positioning.
Launchpad worked very closely with key AXA stakeholders to ensure that the transition to a new process went smoothly. A standardised candidate experience framework was created including set questions and review criteria which applied to all involved.
Launchpad developed a customised video led solution from start to finish and included email and sms messaging. A way to get feedback from candidates and hiring managers was also put into place to ensure AXA felt confident that this new innovation into their process was successful.