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The Benefits of Adding Video Interviewing to Your Recruitment Process

Picking out the right candidate from a stack of impersonal CVs is never an easy thing to do, and in today’s highly competitive job market, it can be downright impossible. Luckily, there are technological tools that can make top talent a little easier to spot. By integrating video interviewing technology into your applicant tracking system (ATS), you can reach these four, key recruiting goals:

1. Screen More Effectively and Efficiently

Video recruiting software is the nexus of convenience and efficacy. Integrating this type of platform into your recruitment process won’t just save your HR department money and time by removing the need to travel for face-to-face interviews. Not only does this improve the candidate experience by adding a built-in level of convenience, but adding a visual component to enhance the initial screening process provides recruiters with a more comprehensive picture of each applicant, ensuring that each hire is the best fit possible.

2. Reduce Discrimination

Geographical discrimination is a commonly overlooked problem in recruitment campaigns. Video interviews remove location-related bias from the equation completely, providing an equal opportunity for both local and international candidates from a broad range of socioeconomic backgrounds.

Another benefit of recorded video interviews is that they give multiple hiring managers the opportunity to go back and review specific candidates as many times as necessary in order to make the right choice. The software also creates a continual record of your recruitment practices, making it easy to identify and correct any discriminatory tendencies in your current process.

3. Easy Collaboration with Your Team

By centralising candidate profiles, including CVs, photos and personal summaries, video interviewing technology makes the hiring process smoother and more effective overall. Other team members can easily review and comment on specific video interview recordings. This makes reaching each new stage of recruitment a cumulative effort, helping to mitigate the chance of costly mistakes and misjudgements.

4. Strengthen Your Brand

Customised video recruitment platforms offer one of the best ways to strengthen candidate engagement and interest during the application process. Including company branding videos in the platform helps to assure top applicants that your company is everything they hoped for, increasing the likelihood that they’ll attend the next round of face-to-face interviews and ultimately accept an offer if and when it’s made.

To find out more about how video interviews can improve your hiring process, contact LaunchPad, the premier video recruitment software provider in the UK.

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