King & Wood Mallesons wanted to reduce the man hours involved in the Graduate Recruitment selection process without compromising on the quality of the candidate experience.
Establishing their new employer brand as King & Wood Mallesons in the UK was also a priority after they combined with SJ Berwin, an already established name in the legal space.
They recognised that through the use of customised innovative technology, King & Wood Mallesons could improve their process and LaunchPad was chosen to deliver success.
Time was of the essence having 3 weeks to implement LaunchPad’s customised solution. Creating to a clearly defined implementation plan and working very closely with KWM who were very bought in, LaunchPad were able to deliver on time.
LaunchPad provided best practice advice and guidance throughout to ensure KWM created relevant video content to engage candidates very early on in the process.The content reinforced the size, scope and reach of KWM – a global player with global opportunities.
Video assessments were put in place to replace first stage face to face interviews which would previously have been carried out by fee earners who were being taken away from their core role.